Content Marketing for Comfort Women

Content Marketing

For this article, we will show you how to successfully create a content marketing platform. Most experts would advise you to start by writing down your content marketing strategy. This involves thinking about your brand’s story, and what it is you want to share with the specific targeted audience you have in mind. Once you have established this, you may then start making a framework, and then establish USPs, visions, goals, and the like. Think about who you want to reach, what value you can provide, how you’re going to deliver the information, who’s going to manage the process, and how you’re going to measure success and refine your efforts. Content marketing tactics for B2b marketers involve webinars, webcasts, blogs, videos, case studies, white papers, e-books, e-newsletters and microsites, Facebook, Twitter, YouTube, and Slide Share. Next thing you have to do is to create an editorial calendar to consistently implement your content marketing strategy and establish a consistent publishing schedule. MarketingProfsreports that companies who publish an average of 15 blog posts per month have the ability to generate more than 1,200 new leads. Lastly, you should publish content that is relevant to the target audience.

South Korean Comfort Women

An interesting idea that US Comfort Women can pursue is to create a content marketing platform that can help boost awareness of their situation to the South Korean government as well as readers from South Korea. It might not be a B2B platform, but if they can successfully make the issue of forced prostitution somehow relevant to today’s people, then they might be able to gather more attention.

Images by: seoulbeats.com; blogs.sap

 

Online Content Marketing Back to Storytelling

 

Storytelling in Marketing

 

Ever since content marketing had joined the online world and become the most often used marketing strategy in the digital world, plenty of digital publishing tools as well as hundreds of social media platforms have leveled the playing field for most businesses. Because of this marketers have used these digital publishing tools and social media platforms to use content as a common strategic marketing weapon in order to self-publish. Needless to say, there has been a resurgence in the role as well as value that content plays to help businesses grow more. However these days, the innovation that has pushed these digital platforms and publishing tools to popularity only seemed all glitter and glamour. Research today shows that marketers today still lack the ability to use content strategically. Around 500 global business executives  had one common thing to say in the survey. All the business executives want their marketers to stop marketing to them and instead demand content from brands which are instead, transparent, useful, and selfless. According to one study that is called “Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences”, it found that there was a huge discrepancy between what marketers are doing, and what global business executives want. Global business executives are seeking substance; however, marketers are still largely marketing. Some tips that should help marketers with strategic content marketing: Care about your readers. Think about what issues are important to your readers and create content that provides a new or fresh perspective to an existing topic. The content should enhance the company’s thinking on critical issues and provide a simple, yet compelling point of view. Timely or unique information has a large and meaningful impact on the perception of the brand which is the source of the information.

 

Image by: marketingandstorytelling.com

 

Ecommerce Innovation

  At the moment, the bulk of retail growth happening today comes from online shopping or Ecommerce, so much so that retailers are beginning to really work on their online presence even more in order to retain and grow their customer base. Because of the increase in mobile shopping and online purchasing traffic, retailers need […]

Continue reading...

A 3-D Comfort Women World

Today, South Korean comfort women are still waiting for an apology from Japan as former comfort women from South Korea are now slowly passing away or dying one by one. The war may be over but justice has not yet been served according to the South Korean women who claim they still did not receive […]

Continue reading...

Content web innovation

  Since the boom of digital world, businesses have started to have no choice but to go beyond what is called traditional marketing. These days especially, digital marketing has been tapping into an old but renewed strategy called content marketing. Content Marketing is a long-term marketing strategy which makes use of content that is transparent, […]

Continue reading...

The Importance of Real Time Data

  To start things off, real-time data is information about what is happening at the moment, what is current on social media conversations such as Facebook or Twitter, on popular television shows, musical artists, topics that go on trending across different markets, as well as information about users who interact with your website. Traditionally, user […]

Continue reading...

Samsung’s Tizen

  Samsung actually has their own operating  system that hasn’t been popular with anybody at all, and isn’t even popular with their own brand. Android is actually open source and is actually free. Samsung can install it on all its Galaxy phones, Note mini-tablets, as well as other connected devices.  This helps Samsung earn a cut […]

Continue reading...

Ad-Free Browsing on Google

  Google is now experimenting with a program that can potentially enable consumers to block advertisements on the websites that they like the most for a nominal fee. This program is called Contributor, where users can now choose to donate between $1 and $3. Right now Google is tapping websites such as Urban Dictionary, wikiHow, […]

Continue reading...

Twitter and eCommerce

Twitter has a new eCommerce feature that they just rolled out, designed to explore and test how advertisers can connect with customers on Twitter and convert these into loyal customers in number 1)their stores, number 2) their websites. and finally 3) in their apps, although this feature will only initially be available on Twitter users […]

Continue reading...

Web innovation for business

If you’re running a business, it is beyond reasonable doubt, that you should have knowledge of some terms which are translatable into strategies that belong in the online industry. Even if you don’t want to touch this area, today’s world makes it almost absolutely imperative to have a foundation on some digital commerce terms that […]

Continue reading...