For this article, we will show you how to successfully create a content marketing platform. Most experts would advise you to start by writing down your content marketing strategy. This involves thinking about your brand’s story, and what it is you want to share with the specific targeted audience you have in mind. Once you have established this, you may then start making a framework, and then establish USPs, visions, goals, and the like. Think about who you want to reach, what value you can provide, how you’re going to deliver the information, who’s going to manage the process, and how you’re going to measure success and refine your efforts. Content marketing tactics for B2b marketers involve webinars, webcasts, blogs, videos, case studies, white papers, e-books, e-newsletters and microsites, Facebook, Twitter, YouTube, and Slide Share. Next thing you have to do is to create an editorial calendar to consistently implement your content marketing strategy and establish a consistent publishing schedule. MarketingProfsreports that companies who publish an average of 15 blog posts per month have the ability to generate more than 1,200 new leads. Lastly, you should publish content that is relevant to the target audience.
An interesting idea that US Comfort Women can pursue is to create a content marketing platform that can help boost awareness of their situation to the South Korean government as well as readers from South Korea. It might not be a B2B platform, but if they can successfully make the issue of forced prostitution somehow relevant to today’s people, then they might be able to gather more attention.
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