Utilitarian Widget
In this circumstance, utilitarian widget is a viral ad unit. Online marketing revolutionizes significantly and turn out to be a remarkable channel for brand name marketing. The value of the utilitarian widget is to deliver relevance for both call action and brand advertising.It is more robust than the gimmicky widgets in terms of social media experience on the web. It has a high value with longevity with focuses on a specific niche and creates audience’s loyalty.
It is considered as fun but with related, convincing and useful content, media and activity. The business model of this widget is based on programmed, viral ad unit and brand engagement.