Why the need?
Web innovation is anything but permanent. It has to be continually reformatted and updated in order to keep up with the changing times. Everyday new users are craving for new information, having unique needs and desires. You have to make sure that your web space is flexible enough to adjust to the consistently changing patterns of surfers in the online world lest you be eaten by your competition in what we call, the most liberal and dangerous market of today, the world wide web. Consistency, usability, service and new features as well as communication tools needs to be constantly renovated to make your site profitable not to mention visit-worthy for the consumers.
