Leads in Innovation
In an effort to take action fast, some companies commence projects that spotlight on a sole product idea or a promising upcoming opportunity. On the other hand, they handle on to a single technique, such as so called bright ideas or brainstorming. So far, for most companies, the degree of impact required is too enormous to depend on a single method.
Such companies like Procter & Gamble are taking portfolio method to improvement, working with several consultants or experts and using multiple methods so the process of innovation becomes a series of multiple research and experiments. They then come off which one is the best method that are applicable into their organization.