Web Innovators Are Creative Enough?
Finding external sources of insights can at times have further unintended consequences if the company decides it can never assess up to the point of external case studies. It’s not rare for innovation developing teams to use other companies as point of reference only to come away of opinion that their own problems are insurmountable. It turn out to be are looking in the wrong place.
Companies like 3M are instead looking back what have made them great in the past. It’s a comprehensive form of what organizational-change skilled call Appreciative Inquiry: Searching inside of you for moments of greatness, find out which actions spurred these moments of greatness, and then figure out how to do more of that. To all intents and purposes no companies in the Fortune 500 got where they are only by accident.