Idiot’s guide to web innovation: Four part series
There are several things that must be considered before your try to pimp your website.
It must contain correct data: True to its stated scope and limitations, web information posted should be credible. Meaning, it should have cited expert sources. Its must look the part, by this we mean pictures and other multi-media articles ought to be used in order to be put in place to make the text more believable what with all the back-up data being put into it. It must also be consistent; all facts and data must coincide with each other originating from one credible source, preferably a published material. The data included is also advised to be in layman’s terms or if not, then there must be available explanation to comprehensively discuss information.
Accessibility: Granted, sophisticated multi-media features like flash, mp3, and other video streaming can give added style to a web site, but innovators must consider the accessibility features of these components. They might also want to consider toning the added special effects lest some surfers are not able to view the information presented, (due to absence of program to do so). Critical information should be in basic rich text format so that it is made available to everyone who visits the page. There is no point in banking on the latest software if it cannot be navigated by the majority.
Easy to use: Innovation should not come at the expense of simplicity and functionality. Information must be maintained at an easy to comprehend level and should never try to overwhelm the senses. This means that one should not compress all information in one page, instead settle for titles and highlights that would just make the information visible but the entire body in pop-up form. Words should also conform to the composition principles and the design principles which would always prioritize substance over style. Make use of highlights and hypertexts components and avoid grammatical complexities by using methods of parallelism and analogies as well as rhetorical devices.
Personal and meaningful: It is difficult to achieve this two if you plan to cater on a large scale audience. This is why it is recommended that you settle for a particular demography. It is better to monopolize a particular field than try and dominate the entire populace and end up with just a few hits from all sides of the market instead of being able to build up a loyal following from a particular group. It is advised that one innovates his personal web space according to his or her personal taste and targets groups of individuals he or she belongs to for starters. Only professionals can pull off an out of this world environment and not lose steam in the long run.
