Five Principles in Social Software Designing Part 2

The second principle in Social Software Designing is “Tie Behavior to Identity”. LinkdLn, Facebook and Myspace were Porter’s reference in this principle, the idea of identity is associated in the profile pages. But it may not be applicable or be visible with other social website designs.

Other sites may be focusing in a specific function rather than showing personal profiles. For example is the ebay.com. In Ebay, users don’t really go after the real name but instead user’s behavior was to look after on how good each person in making transaction – how one is buying and how one is selling. This was done using the Rating System.

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