Gimmicky Widgets
The hit-base widgets are characterized that are low in utility, quality and value. Hence it has a short longevity. Commonly be seen as gimmicks and fun games whose general appeal is currently over-hyped. Just to excite users and constantly chasing the next fad.Sites like Slide are, at the moment, putting efforts to add ad networks to monetize the enormous user base they have produced.
It is in the assumption that their widget network will be beneficial to advertisers for the reason that behavioral information they are able to bring together. This is a symbol of a new twist on an old behavioral method that the TACODA, Revenue Science and others that have been using. An extra issue with this approach is that it was only address to call to action and does not anything for brand advertisers.